In a world where attention is currency, your personal brand is your loudest voice.
The Startup Bodyshop on Day 1 of the #2025slinnovates: Digital Government Summit, facilitated a certification masterclass on Personal Branding – How to Stand Out in a Noisy World, led by Joe Abass Bangura, in Breakout Room 1.
Mr. Joe Abass Bangura, CEO of Life by Design, and Chief Corporate Affairs Officer at Africell, brought his experience as a seasoned executive and Hubert Humphrey Fellow to break down what it truly takes to rise above the noise:
•Be intentional about your image, online and offline
• Know your story, and tell it with clarity and confidence
• Position yourself as a problem-solver, not just a job title
• Consistency is credibility, show up the same way, every time
• And above all, build trust, that’s the real brand equity.
Participants were reminded that in a world where everyone’s talking, those who stand out are those who stand for something.












