Exploring TikTok Monetization for Sierra Leone’s Digital Creators. Moderated by Joy Gborie, this discussion brought together government leaders, TikTok reps, and Sierra Leonean creators to talk real opportunities and challenges around turning content into income.
Key Highlights:
Hon. Salima Monorma Bah, Minister of Communication, Technology & Innovation
“Our vision is built on three things; policy, advocacy, and empowerment. We want Sierra Leone to be seen as a partner, not just a user base. African creators who are adding global value to these platforms should also participate in the economic benefits, not just likes and comments. Learn, improve, and empower yourself. When opportunities come, be ready to take advantage of them.”
Hon. Chernor Bah, Minister of Information & Civic Education
“TikTok is no longer just for entertainment, it’s a public square. It’s where we debate policy and shape public opinion. For too long, people treated digital as just play. Now we know digital is also pay. We cannot afford to ignore TikTok in a country as young as Sierra Leone. We must not only regulate, we must also enable. To the creators, the dreamers: own your voices, know your rights, and demand your value.”
Boniswa Sidwaba, Head of Content Operations, TikTok Sub-Saharan Africa.
“Creators are our most important stakeholders. We are committed to empowering and educating them. Live gifting, video gifting, and subscriptions are already available in Sierra Leone, but creators need to meet the right thresholds. We’re not just here to entertain, we’re here to build careers. Create authentically, create responsibly. Always keep your community in mind. We’re ready to work hand in hand with governments and partners to support creators across the continent.”
Juliet Sesay, President, TikTokers Association of Sierra Leone
“There are so many of us putting in the work. We’re not asking for shortcuts, we just need a clearer path. If governments can help break through TikTok monetization for all, it will be one of the biggest breakthroughs in the entertainment industry. We need access. We need guidance. But most of all, we need support.”
This session made one thing clear: creators, government, and platforms must keep talking, keep collaborating, and keep pushing for real economic opportunities for Sierra Leone’s digital talent.